Effective Date: 06/20/2025
Metricas Institute (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal data you may share with us through our website metricasinstitute.com (the “Site”). This Privacy Policy outlines how we collect, use, store, and protect your information.
1. Information We Collect
We may collect the following types of information:
a) Personal Information
When you interact with the Site—such as by filling out forms, subscribing to a newsletter, or contacting us—we may collect:
- Full name
- Email address
- Organization or affiliation
- Country or location
- Any message you send us
b) Automatically Collected Data
We may automatically collect technical data such as:
- IP address
- Browser type and version
- Device information
- Pages visited
- Time and date of visit
- Referral source
This data helps us understand how users interact with our site and improve our services.
2. How We Use Your Information
We use your information for purposes such as:
- Responding to your inquiries or contact requests
- Sending newsletters or updates (if you opt-in)
- Improving our website and services
- Conducting internal research and analytics
- Fulfilling legal or regulatory obligations
3. Legal Basis for Processin
We process your data based on:
- Your consent (e.g., when subscribing to a newsletter)
- Our legitimate interests (e.g., improving our services)
- Compliance with legal obligations
4. Cookies and Tracking Technologies
We may use cookies, web beacons, and similar tools to enhance your browsing experience and gather analytics data. You can manage or disable cookies in your browser settings.
5. Sharing Your Information
We do not sell or rent your personal data. We may share it with:
- Trusted service providers (e.g., for email delivery or website analytics)
- Legal authorities, if required by law or to protect rights, safety, or property
6. Data Storage and Security
Your information is securely stored on encrypted servers. We use technical and organizational safeguards to protect your data from unauthorized access, disclosure, or misuse. However, no system is 100% secure.
7. Your Rights
Depending on your jurisdiction (e.g., Brazil under the LGPD, or the EU under GDPR), you may have the right to:
- Access your data
- Request correction or deletion
- Withdraw consent at any time
- Object to certain data processing
- File a complaint with a data protection authority
To exercise these rights, contact us.
8. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this Policy, or as required by law.
9. Third‑Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of such websites.
10. Children’s Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect data from children without parental consent.
11. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes by updating the “Effective Date” above and posting the new version here.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact:
Instituto Métricas
Rua Julieta Macedo Pereira, 176 – Sala 102
Ribeirão Preto – SP – Brazil
Email: info@metricasinstitute.com
